Projects

Big challenges, tricky systems, and work that delivers.

I partner with ambitious teams to solve hard problems—fast. From redesigning how $100M jets get sold to rethinking internal tools for Fortune 150 teams, I lead product design, research, and strategy that brings clarity, alignment, and progress.

Here’s a sample of the work I’ve led, loved, and left better than I found it:

Case Studies

  • Mountain landscape with a turquoise lake and grassy hills under a cloudy sky.

    Gulfstream Aerospace

    Helping customers choose $100M jets, without the spreadsheets.

    Takeoff!
  • Landscape with a small house on green hills and a backdrop of snow-capped mountains under a cloudy sky.

    Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    Make It
  • Modern wooden cabin with large window set in a mountainous landscape

    Grow it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    Make It

More Projects

  • Gulfstream

    Redesigning how clients purchase $100M aircraft

    Led design and product strategy for a tablet-based app that replaced spreadsheets and inconsistent visuals with a streamlined, interactive experience. Delivered a polished solution with rich visuals, intuitive navigation, and a custom SharePoint CMS now used across global sales offices.

  • Dell Inspiron Duo laptop displaying task management software on screen.

    ADT Security

    Streamlining field operations for installation technicians

    Designed a new touchscreen application for Windows 7 that unified multiple legacy tools into a single, intuitive interface. Replaced a cumbersome point-and-click workflow with a modern touch UI—saving time, reducing complexity, and making daily tasks easier for technicians in the field.

  • Laptop displaying a corporate dashboard with a welcome message, task list, and company news.

    Northwestern Mutual

    Transforming an intranet into a hub for employee connection

    Led design and strategy to reimagine an internal platform as an intuitive, human-centered space for communication, recognition, and focus. Designed high-impact features like streamlined time-off requests, cross-team peer recognition, and unified task views, reducing friction, app switching, and cognitive load across the enterprise.

  • Illustration of a person in a fast-food kitchen selecting food items from a holding unit with trays labeled for different menu items.

    McDonald’s

    Reimagining the UI for core kitchen equipment

    Redesigned the interface for the HD UHC, a critical piece of holding equipment, to streamline crew workflows and reduce energy waste. Through iterative prototyping and hands-on research, we delivered a radically more intuitive, efficient experience, bringing clarity and momentum to the heart of the kitchen.

  • Flowchart diagram with interconnected blue boxes and diamond shapes representing a process, featuring a key on the left side for understanding symbols. The layout includes various branching paths and decision points.

    Toshiba

    Laying the foundation for a smarter field service experience

    Partnered with TGCS to reimagine technician workflows, uncovering pain points like inefficient tasking, fragmented tools, and low visibility into job history. Through deep field research and strategic alignment, we delivered a clear roadmap and prioritization framework to guide the next generation of mobile tools.

  • Tablet screen displaying a list of Gulfstream aircraft models with details like year, serial number, passengers, galley location, engine program, hours, and price.

    Gulfstream

    Turning months into minutes for the sales team

    Built a tool that gave sales executives real-time visibility into pre-owned inventory—helping clients make faster, more confident decisions. What once took months of back-and-forth now happens in minutes, giving the team a powerful market intelligence tool to drive smarter sales conversations.

  • Tall modern glass skyscrapers reflecting clouds, blue sky background.

    Northwestern Mutual

    Redesigning the employee onboarding experience for a Fortune 150

    Took a systems-level view of onboarding to uncover gaps, align cross-functional teams, and streamline service delivery. The result: a more cohesive experience, reduced complexity, and a scalable foundation for long-term growth.

  • Modern wooden cabin with large window in mountainous landscape

    Motorola

    Bringing personal cloud streaming to millions of Android users.

    Streamlined the setup experience and redesigned the web app to feel rich, inviting, and ready out of the box.

  • Dual monitors displaying medical diagnostic software with patient data and imaging results.

    [Client Confidential]

    Improving navigation for a cardiovascular reporting tool

    Refined the tab structure, iconography, and information hierarchy in a high-stakes diagnostic app—used by doctors reviewing complex test results in real time. Delivered low-lift, high-impact UX improvements under tight development constraints, resulting in a noticeably smoother, more usable experience where it matters most.

  • A Motorola mobile phone displaying a contact screen with call options.

    Motorola

    Designing the first Push-To-Talk smartphone experience

    Partnered with Motorola to define the end-to-end UX for the i1—its first Android-based PTT device. Delivered a streamlined interface across core applications, blending modern multitasking with the reliability and durability PTT users rely on in the field.

  • Flowchart explaining how to add a new item with a device. Includes steps: select 'Create New Item,' spell and speak the item, and add it to the list. Inset shows person using the device.

    SmartShopper

    Pioneering voice interface design for household shopping

    Designed the UI and onboarding experience for SmartShopper, an early voice-activated grocery list assistant. Our work helped bring voice interaction into everyday kitchens, driving strong retail adoption and earning top product honors at CES, the International Home & Housewares Show, and Amazon.

  • Scenic view of a turquoise lake surrounded by lush green hills and distant rugged mountains under a cloudy sky.

    ADT Security

    Redesigning the service delivery experience for installers

    Created tools and workflows that helped field technicians deliver smarter, faster installations—resulting in clearer communication, fewer callbacks, and higher customer satisfaction.

  • Mountain landscape with a modern house on a grassy hill and snow-capped peaks in the background.

    McDonald's

    Fixing the drive-thru experience without disrupting operations

    Mapped out current state, uncovered friction points, and redesigned digital ordering flows for faster throughput and higher accuracy.

  • "User Interface Guidelines" text with the tagline "Simple. Intuitive. Consistent." and "Futures" label at the bottom.

    McDonald's

    Standardizing kitchen interfaces for global efficiency

    Created UI guidelines that unified McDonald’s kitchen equipment experiences—reducing training time, improving usability, and helping vendors deliver consistent, high-performing tools at scale.

  • Tyco Security

    Modernizing tools for service technicians

    Redesigned a mission-critical field app from the ground up, streamlining workflows, improving readability, and eliminating performance issues.

Let’s talk!