http://www.thenate.com theNate.com Sun, 04 Dec 2011 17:38:41 +0000 http://www.thenate.com en http://thenate.com/HD-UHC-for-McDonald-s http://thenate.com/following/thenate.com/HD-UHC-for-McDonald-s Sun, 04 Dec 2011 17:38:41 +0000 theNate.com 2251128 We transformed an outdated and inefficient piece of kitchen equipment into an easy to use, energy conscious device. We analyzed the workflow, built interactive simulations, and moderated research sessions throughout the iterative design process with the goal of making the UI as efficient as possible. The HD UHC is the heart of McDonald's kitchen, and it's never had such a healthy and vibrant pulse. *with Earlybird <img src="http://payload.cargocollective.com/1/5/162694/2251128/UHC_WWDC.jpg" border="0" width="670" height="449" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/5/162694/2251128/UHC_WWDC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2251128/Storyboard.jpg" border="0" width="670" height="435" width_o="670" height_o="435" src_o="http://payload.cargocollective.com/1/5/162694/2251128/Storyboard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2251128/UHC_Closeup.jpg" border="0" width="670" height="449" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/5/162694/2251128/UHC_Closeup_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2251128/UHC_Prototype1.jpg" border="0" width="670" height="390" width_o="670" height_o="390" src_o="http://payload.cargocollective.com/1/5/162694/2251128/UHC_Prototype1_o.jpg" align="left" /> http://thenate.com/MotoCast-for-Motorola http://thenate.com/following/thenate.com/MotoCast-for-Motorola Fri, 11 Nov 2011 23:15:41 +0000 theNate.com 2249579 MotoCast is an app that allows users to stream content from their computers to their phones and tablets. It will be shipping on all Motorola devices, starting with the Droid RAZR, and will keep people within reach of their favorite music playlists, pictures, and documents! We worked with the Motorola team to streamline the initial setup process, and make the Motocast web app a rich and inviting experience. *with Earlybird <img src="http://payload.cargocollective.com/1/5/162694/2249579/MC_MusicAlbumGrid.jpg" border="0" width="640" height="440" width_o="640" height_o="440" src_o="http://payload.cargocollective.com/1/5/162694/2249579/MC_MusicAlbumGrid_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2249579/MC_MusicArtistDetail.jpg" border="0" width="640" height="440" width_o="640" height_o="440" src_o="http://payload.cargocollective.com/1/5/162694/2249579/MC_MusicArtistDetail_o.jpg" align="left" /> http://thenate.com/Venture-Innovation-for-Valvoline http://thenate.com/following/thenate.com/Venture-Innovation-for-Valvoline Wed, 26 Oct 2011 02:57:33 +0000 theNate.com 2205810 Ashland’s engineers had an abundance of chemical knowhow. Their business groups were searching for new ways to turn a profit. We led the effort that bridged the gap between the two groups. We conducted observational research sessions to learn more about the people who use their products and uncover opportunities for new revenue streams. These sessions fueled the generation of dozens of design concepts, several of which are now in the development pipeline. <img src="http://payload.cargocollective.com/1/5/162694/2205810/innovation.jpeg" border="0" width="670" height="2072" width_o="789" height_o="2441" src_o="http://payload.cargocollective.com/1/5/162694/2205810/innovation_o.jpeg" align="left" /> http://thenate.com/i1-Smartphone-for-Motorola http://thenate.com/following/thenate.com/i1-Smartphone-for-Motorola Wed, 26 Oct 2011 02:54:51 +0000 theNate.com 2205799 The i1 is Motorola's first Push-To-Talk Smartphone. We worked with the Motorola team to develop the user experience from the ground up, covering functionality across all core applications for this Android-based solution. The result is a streamlined device with a fresh take on multi-tasking, combined with the rugged dependability PTT users have come to know. *with Earlybird <img src="http://payload.cargocollective.com/1/5/162694/2205799/Look10_PTTInCall3.jpg" border="0" width="640" height="1154" width_o="640" height_o="1154" src_o="http://payload.cargocollective.com/1/5/162694/2205799/Look10_PTTInCall3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205799/Look10_RecentCalls2.jpg" border="0" width="640" height="1154" width_o="640" height_o="1154" src_o="http://payload.cargocollective.com/1/5/162694/2205799/Look10_RecentCalls2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205799/Look10_Notifications.jpg" border="0" width="640" height="1154" width_o="640" height_o="1154" src_o="http://payload.cargocollective.com/1/5/162694/2205799/Look10_Notifications_o.jpg" align="left" /> http://thenate.com/Caveat-Sittor http://thenate.com/following/thenate.com/Caveat-Sittor Wed, 26 Oct 2011 00:04:29 +0000 theNate.com 2205130 Caveat Sittor (Sitter Beware) is a warning to be wary of where one chooses to sit. This chair has a sharp tack placed in the center of the seat, giving pause to those who are in need of a place to rest. In this case, the warning is a false one as the tack is nothing more than a mirage. This visual trickery is created using a pair of parabolic mirrors and a tack, all of which are hidden within the seat of the chair.The simple, pedestal-like aesthetic of the chair acts as a stage for, and brings focus to, the deception of the tack mirage. The chair, itself a blank slate, has a trap door underneath that allows customization of the illusory object, providing an opportunity to customize the experience. Depending on the subject of the mirage, the chair can elicit a variety of emotions, ranging from surprise, to fear, or even repulsion. *with Maria Lalli. <img src="http://payload.cargocollective.com/1/5/162694/2205130/MainShot_3.jpg" border="0" width="640" height="726" width_o="640" height_o="726" src_o="http://payload.cargocollective.com/1/5/162694/2205130/MainShot_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205130/Closeup_2.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/5/162694/2205130/Closeup_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205130/Widescreen.jpg" border="0" width="640" height="318" width_o="640" height_o="318" src_o="http://payload.cargocollective.com/1/5/162694/2205130/Widescreen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205130/Sketches.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/5/162694/2205130/Sketches_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205130/Look_1.jpg" border="0" width="640" height="428" width_o="640" height_o="428" src_o="http://payload.cargocollective.com/1/5/162694/2205130/Look_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205130/3D_Screencap.jpg" border="0" width="640" height="428" width_o="640" height_o="428" src_o="http://payload.cargocollective.com/1/5/162694/2205130/3D_Screencap_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205130/Look_3.jpg" border="0" width="640" height="731" width_o="640" height_o="731" src_o="http://payload.cargocollective.com/1/5/162694/2205130/Look_3_o.jpg" align="left" /> http://thenate.com/Product-Strategy-for-Motorola http://thenate.com/following/thenate.com/Product-Strategy-for-Motorola Tue, 25 Oct 2011 23:49:05 +0000 theNate.com 2205050 The CHS group at Motorola had lost Walmart as a retail partner and was struggling to get SKUs placed with other accounts as well. The challenge was to create a compelling line of products while meeting the aggressive timelines for sales meetings and manufacturing targets. We created a new brand direction and designed 80% of their cordless phone offering over the next 2 years. In addition to addressing the products, we also created sales tools to assist Motorola with their line reviews. The results included multiple CES awards, the winning back of the Walmart account, and a valuable increase in shelf presence with their retail partners. <img src="http://payload.cargocollective.com/1/5/162694/2205050/yaz_plain.jpeg" border="0" width="670" height="440" width_o="789" height_o="519" src_o="http://payload.cargocollective.com/1/5/162694/2205050/yaz_plain_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205050/C51.jpeg" border="0" width="670" height="743" width_o="789" height_o="876" src_o="http://payload.cargocollective.com/1/5/162694/2205050/C51_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2205050/iceman.jpeg" border="0" width="670" height="451" width_o="789" height_o="532" src_o="http://payload.cargocollective.com/1/5/162694/2205050/iceman_o.jpeg" align="left" /> http://thenate.com/Nerd-Alert http://thenate.com/following/thenate.com/Nerd-Alert Tue, 25 Oct 2011 22:06:47 +0000 theNate.com 2196899 Nerd Alert is a prototyping font that accurately mimics segmented LED display modules used in electronic devices. The font was created for UI designers and developers for use in interactive simulations. If you'd like a copy of the font, please send a request to Nate@theNate.com <img src="http://payload.cargocollective.com/1/5/162694/2196899/3.jpeg" border="0" width="670" height="294" width_o="700" height_o="308" src_o="http://payload.cargocollective.com/1/5/162694/2196899/3_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/5/162694/2196899/screenshot_275.jpg" border="0" width="670" height="606" width_o="732" height_o="663" src_o="http://payload.cargocollective.com/1/5/162694/2196899/screenshot_275_o.jpg" align="left" /> http://thenate.com/Portable-Projector-for-HP http://thenate.com/following/thenate.com/Portable-Projector-for-HP Tue, 25 Oct 2011 22:05:57 +0000 theNate.com 2204575 HP’s Digital Imaging Group was interested in joining the portable projector market and looked to us to turn those interests into a tangible product. We defined this new market segment using a combination of personas, usage scenarios, and trend research as the innovation drivers. This forward-thinking project won over HP’s business teams, and convinced them to venture into what has become a $6BB market. *with Momentum <img src="http://payload.cargocollective.com/1/5/162694/2204575/original_19828_Lg1RbgvEt4NNFx1kY6jUvQjmQ.jpeg" border="0" width="670" height="1711" width_o="789" height_o="2015" src_o="http://payload.cargocollective.com/1/5/162694/2204575/original_19828_Lg1RbgvEt4NNFx1kY6jUvQjmQ_o.jpeg" align="left" />