Valvoline’s engineers had an abundance of chemical knowhow. Their business groups were searching for new ways to generate revenue. I assembled a team to bridge the gap between the two groups. We planned and conducted research sessions to learn more about the people who use Valvoline's products, and to uncover opportunities for new revenue streams. These sessions fueled the generation of dozens of design concepts, several of which are now in development.
Project completed with the team at theNate.com.
↑ Primary observational research allowed us to get a better understanding of how people take care of their vehicles.
↑ Secondary research within related product categories further expanded the team's line of thinking,
↑ Dozens of ideas were generated over the course of the project.
↑ A built-in funnel ain't such a bad idea.
↑ Iconic bottle designs were explored to reinforce brand loyalty.
↑ Drag 'N Dispense Protective Coating. Goes on blue, dries clear.
↑ Neck Bender Bottle. Like a bendy straw, but for oil.
↑ Burst Pack Sponge. Just squeeze it to soak the sponge in cleaning solution.